Advertising is the mainstay of lead generation. Whether you do paid search, social media campaigns, remarketing or display advertising, it’s a tried and tested method to drive traffic to your affiliate links.
One of the advantages of using paid lead-generating techniques is that people who click on your links are usually high up in the buying cycle and are therefore ready to purchase. However, you need to balance the cost of your advertisements with the commission you receive per sale. If each ad conversion costs $50 and the commission per sale is $40, it is not worth pursuing this form of lead generation.