In affiliate marketing, Promo Video Creator has already created the products, services and affiliate program which provides the tools and creatives needed to help market our offering. The main task for publishers is to generate traffic to these affiliate offers, which equates to more traffic to the advertiser’s website via an affiliate link. This ideally leads to more conversions and higher profits. Therefore, to be able to generate traffic has to be top of the list of priorities for publishers.
Affiliate Sales Tips
9 Top Tips from AWIN
Advertising is the mainstay of lead generation. Whether you do pay search, social media campaigns, remarketing or display advertising, it’s a tried and tested method to drive traffic to your affiliate links.
One of the advantages of using paid lead-generating techniques is that people who click on your links are usually high up in the buying cycle and are therefore ready to purchase. However, you need to balance the cost of your advertisements with the commission you receive per sale.
A dental practice will most likely purchase a Premium subscription for $1,092/year; your reward metrics look like this:
Commission @ 20% pays you $218.40 per year
The total commission over 5 years is $1,092.
YouTube is the second biggest search engine on the internet, with approximately three billion views per day. As such, it is beneficial for you to start your channel to promote your offers.
Add an exciting video related to your offer, then include a compelling call-to-action that links to your affiliate product. Make sure to also put your call-to-action link or discount code within the description box, with a short description of your video.
To further utilize your video, add an Overlay, a little box that stays on the video throughout with your CTA. You can get started at ads.YouTube.com.
Don’t restrict yourself to Youtube as other video channels like Vimeo can be used to good effect. However, one of the disadvantages of video promotion is that it takes time and effort to produce good content that will attract a loyal audience. On the plus side, great videos have the potential to go viral and can escalate very quickly to hundreds of thousands of viewers.
Additionally, when promoting affiliate offers on social media, remember to follow the compliance and disclosure guidelines outlined by the FTC for using affiliate links.
If your audience is hanging out on social media, then you and your affiliate offers need to be there too. You can use social media in many ways, including:
- You are participating in communities with a need for your product. It’s important not to promote but to build relationships by answering questions and engaging with the community. If you are helpful, your readers will click on your name to learn more about you. Make sure your profile links back to your website and your affiliate offers. Are you looking for a place to start? Join the exclusive Awin for Bloggers Facebook group.
- Sharing your blog content with links to your offer, either on your page or as promoted posts.
- It will help if you run an advertising campaign using social media marketing.
You can also use social media to publish lengthy articles which link to your offers. Good places to publish include platforms such as LinkedIn, Medium, Reddit, SlideShare, and Udemy. Readership of these sites is high, and if your content is relevant and searchable, it could get you in front of thousands of new people.
Again, when using affiliate links on social media, ensure you’re following the compliance and disclosure guidelines outlined by the FTC.
Blog posts are a great way to share affiliate links. If you have an active readership, your audience will already be warm to your reviews and advice. Make sure not to use your blog posts as sales letters; the content should provide value to the reader, and your affiliate links should sit naturally within the topic. Recipe blogs use this to good effect. As they discuss the method to follow to create the dish, recipe blogs describe the tools needed for the job, using affiliate links to the sales page of the item in question.
Another method of using your blog posts to promote affiliate links is to answer your readers’ comments and use your affiliate links in the replies. If the product you are promoting is related to the answer, it doesn’t look like a sales pitch but a solution to the reader’s problem. Be careful of doing this on other people’s blogs, as it may be spam.
If possible, try to make the content evergreen. Evergreen refers to content that stays relevant for many years and could include how-to guides, best practices, tips, and tricks. These types of articles are read and referred to over and over again. Although you may have to refresh them occasionally, the information remains relevant. Enabling, you can roll out this content to a new audience every so often and expose your affiliate links each time you do so.
In addition to building your brand’s blog, guest blogging is a tried and true method for generating traffic that has stood the test of time. There are two different aspects to guest blogging:
- Guest blog on well-known sites that fit your niche. Offer unique and relevant content, and if accepted onto other blogs, it will expose you to a whole new audience. Ensure your profile and byline link to your affiliate offers and your website. Your affiliate marketing content should be related to the guest blog and valuable to the new potential readership.
- Accept guest bloggers on your website. Publish content from other writers, and they will share and link their article, exposing your website (and affiliate offers) to new audiences.
Email marketing is still alive and well, with 64% of companies believing it is the best marketing method they have, with an estimated ROI of 3800%. Because of this, ensure you don’t overlook it in response to newer, more exciting methods.
You first need to build a list, which you can do by providing a free offer – like sharing a report, e-book or webinar – and using a form to capture email address (making sure, if you are marketing in the EU, you are complying with GDPR). When emailing your list, you must be careful to provide them with valuable, relevant content. Otherwise, they will quickly unsubscribe.
Affiliate links can be used to good effect in emails, either as part of the body text or in the signature. Promoting affiliate products directly in emails is also perfectly acceptable, as long as you balance it with valuable and helpful content. Segment your emails, so the appropriate affiliate links reach the right audience.
The online audience is influenced by other people’s views of a product and will often research for testimonials and reviews before committing to buy. It’s estimated that 90% of potential buyers will read online reviews before visiting the website and making a buying decision, with 88% trusting them as much as they would if a friend recommended a product.
These statistics are good news for publishers who have built up a loyal audience. If you write honest and unbiased reviews about products related to your niche, your audience will view these reviews as a trustworthy recommendations. When you have a product or service to promote that is tied to your affiliate marketing efforts, write a review. If you have chosen to promote the product, it is essential that you believe in it and recommends it because you genuinely want to help your audience. This way, you can write an honest review while including your affiliate link. The review must be positive but honest and should not turn into a sales letter.
Make sure when using affiliate links in product reviews to follow the compliance and disclosure guidelines outlined by the FTC.
Your website is the presenting brand for your affiliate links and needs to be discovered by consumers interested in your niche. Making your content easy for search engines to find your site is essential, as it will help rank your site higher on searches and drive more organic traffic to your affiliate offers.
Each page should have a well-written meta description, meta title, image alt tags, and H1/H2 tags. Research the keywords for your niche and affiliate offers, and add a keyword per page relevant to your offers. Ensuring it is in the title and content as naturally as possible, without keyword stuffing, can also help with searches. Also, work on achieving backlinks by sharing your content on social media or other blogs and including internal and external links within your content.
If your chosen subject is too niche, you may not get the level of traffic you need to convert your readers into clicks on your affiliate links. Research how many others are selling similar products using the Google search bar. Google will instantly tell you how many results they have found and can help inform the keywords you use to search engine optimize your site.
The methods you choose to generate traffic depend on your industry and preferences. Many marketers combine a mixture of paid and organic sources. Consistency is vital in whatever ways you prefer to use to generate traffic to your affiliate offers. Even with paid traffic, the longer you maintain your campaigns, the better they will perform. Keep with it, and traffic will come your way